Now I understand that this game is new and still has new problems. I've been on games that were not heard of until something happens and BAM popular. I've picked up on a few things that kind of got the games known.
1.) Youtubers - This game is gonna be one of those games that all the big youtubers play with all their friends. Give out free keys to markiplier, jackseptic eye, ompaville, thegamingbeaver, etc. Smaller to higher youtubers are great, cause we all know if the smaller youtubers get it first, the bigger youtubers will want it next. They might not SAY they copy, but they do go with what the public likes.
2.) F2P weekends - Free to play will draw in people trying out the game, who don't know if it's good yet. Not to be offensive, but a lot of kids will hop onto the f2p wagon. Combine this with a larger youtuber playing it, and you're golden.
- Active forums and active Steam forums
Steam is gonna be your biggest selling point. Everyones gonna flock to the reviews and store pages. With this you'll get the infamous "SHOULD I BUY" thread. Have an active admin there at all times. 2 or so should be enough, friendly caring people who know what they're doing. You'll want someone edcuated on the game on the fourms. This shows people who come to the fourms, that it's always active, and it's not dead.
A little of what I said above, buy advertisement space. Put you're ads anywhere you think you can. Any advertisement is better than NO advertisement.
This might sound a little dumb but bear with me. If you buy this game, most of the time you'll want friends with you. Since the game is 14.99 (Last time I Checked), have 4 copies for sell for 40 or 35 - 39 bucks instead of 45. This will encourage people to gift copies. I know of a lot of games that have done it.
A good reporting system
You're gonna get some asshats in the game. It's best to have a good reporting system. Screenshots will do most of the time, but if the game gets large enough you're gonna need to have an email for bugs/hacks/hackers/rulebreakers.
I love this game, and I really want to buy it, but I am really unsure because it seems really dead. If it perks up I'd love to play, and I def bring some friends along!